The traditional ROI calculations are tied directly to specifics like net profit and revenue growth. Measuring the return of investments in social programs is more challenging but just as important to identifying impacts.
— By Andrew Hale

Businesses are making large investments in corporate social responsibility programs for purposes of environmental sustainability and social impact. It is easier to measure environmental impacts in terms of factors like increased use of renewable energy sources or reduction in water usage. Social impacts are not as clear cut. How does a business measure climate change improvements or financial stability, for example? It....