Changing Perspectives and Behaviours Through Digital Storytelling

Organizations have been using storytelling in their marketing efforts for years. Now organizations are looking inward to see how digital tools can mine data for story creation to support a digital transformation.
— By Esther Burt

Scientists have long known that storytelling is a powerful tool for conveying information, but its real power has only recently been discovered by scientists. Storytelling can affect attitudes, perspectives, beliefs and behaviours. It is a vehicle for change by enabling people to consider alternate realities and understand different perspectives, and it can drive collaboration, cooperation, and creativity.

As technology invades every aspect of business, organizations are using digital tools to drive internal transformation and affect strategic change. Technology enables story mining, turning data insights into stories about where the business is heading, the role of employees in innovating, and the desired behavio...

Read full article or Subscribe