Developing Successful Enterprise Social Networking Systems

Enterprise Social Media Platforms Encourage Employee Collaboration And Learning. Successful Social Networks Are Customized To Companies' Needs And Foster Employee Engagement
By Joshua Ferdinand

Build a social networking system for employees, stand back and watch them embrace it with enthusiasm. That is the ideal, but the best laid plans can go astray. A number of companies have learned that lesson and shared their mistakes and successes when developing an enterprise social media network for employees.

The successful networks in place today promote collaborative learning and knowledge, innovation, and engagement. Because employees see value in using the social network, they are motivated to use it to drive innovation, share ideas, advance their knowledge of the enterprise, increase productivity, and manage change.

Lessons learned from real-world cases are founded on two main principles: Social collaboration systems must have the full suppo...

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