Linking Sustainability, R&D, and the Bottom Line

Linking sustainability and R&D to improve the bottom line is a competitive strategy that can net excellent results for the environment, customers, and the business.
- By Peter Scott

Businesses have been instituting environmentally sound practices for years, but now it is time to up the scale to focus on the relationship of R&D and sustainability. Sustainability efforts have been focused on things like reduction of energy and water usage and recycling, but companies are increasingly concentrating on product lifecycles through innovation in materials, designs, and production. They are taking steps to have a measurable impact on the environment while getting the advantages of more efficient use of natural resources and reduced operating costs. To date, corporate environmental sustainability progress has been fairly slow because the full integration of R&D, sustainability and the bottom line is missing. Without the connection between the three factors, the organiza...

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