Second-tier Supplier Diversity Reporting as a Drivetrain for First-tier Success

- By Paul Lachhu & Donna Benjamin

Tier 2 suppliers are frequently viewed as a path toward compliance with government regulations. Instead, they should be embraced as strategic corporate partners who can bring innovation and greater tier 1 success.

The WBENC National Conference & Business Fair held June 2013 at the Minneapolis Convention Center was a gathering place for some of corporate America’s most innovative businesses, but that is not referring to giants like Avis Budget Group (ABG) or General Motors (GM). Sure, the Fortune 500 companies have excellent track records in innovation, but the reference is to the minority-owned, women-owned and disadvantaged business enterprises (MBE/WBE/DBE) that are increasingly critical to the success of marketplace leaders.

A good example is Appliedinfo Partners (AIP), an MBE/WBE firm built from the ground up by Betty and John Lau. The interrelationship of Avis Budget Group/GM/Appliedinfo Partners is an interesting story...

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