Social Media Brand Messaging Strategies Bypassing the Funnel

The internet and social media have triggered changes in consumer buying behaviors. The marketing funnel has become a circular marketing circle with implications for brand messaging.

- By Joshua Ferdinand

By now, social media messaging is widely recognized as marketing strategy. All sizes of companies and entrepreneurs use Facebook, LinkedIn, YouTube, Twitter, Google Plus, Instagram, Pinterest, and a host of private forums and chat rooms to promote their products and services and connect with consumers. Integrated with content marketing and search engine optimization, companies have never had it so easy to stay tuned in to what is happening in the marketplace, but they have never had it so hard either. Creating “buzz” is one thing, while aligning the social media message with how customers are shopping and making buying decisions is another thing all together. Marketing funnels have shifted to circular marketing, and that has changed the way businesses can most effe...

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