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Innovate the Innovation Process to Become a Truly Transformational Organization

The innovation process will get stale and unproductive if it relies solely on R&D. Innovation processes should be linked to business strategies to transform everything from operations to product and services development.
— By Debra Jenkins

Big spend on R&D is always justified as the path to innovation and improved financial performance, but is it? Financial performance of investments in new products and services is a key metric for measuring the validity of the level of R&D investment, but how does a company know whether it could do even better by disrupting the current process and implementing new innovation strategies?

In many cases, R&D remai....