Porsche Cars Canada announced today the appointment of John Cappella as its new President and Chief Executive Officer, effective September 1, 2022. He succeeds Marc Ouayoun who has been at the helm of the Canadian subsidiary since January 2018. Under Mr. Ouayoun’s leadership, Porsche in Canada has grown its sales to reach its highest annual level in 2021, further improved the size and quality of the network, inaugurated its Parts Distribution Centre featuring an all-new training facility, and announced its first-ever Porsche Experience Centre slated to open in the Greater Toronto Area in 2024. Marc Ouayoun will soon take over a new position in the Volkswagen Group.
As the subsidiary’s next President and CEO, Mr. Cappella brings extensive automotive business management experience to lead Porsche’s continued growth in Canada. He comes back to his home country following a period of three years as Vice President, Area East, for Porsche Cars North America, Inc. (PCNA). He joined the brand in 2011 as Director of Network Development at Porsche Cars Canada, Ltd. and then became Managing Director of Porsche Centre North Toronto in 2016.
Cappella’s automotive career started in 1999 where he progressed through various sales, marketing and management positions in the Canadian luxury automotive market prior to joining Porsche.
Cappella holds a Bachelor of Business Administration and a Master of Business Administration degree from York University. He also studied Automotive Dealership Management at the Automotive Business School of Canada.
“I am delighted to welcome a thoroughly experienced colleague for the CEO position in Canada who knows the automotive business and local market like the back of his hand,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “I am confident that he will successfully continue to develop our presence in the country as well as further strengthen the brand experience of our Canadian customers and fans.”