Organizations have been using storytelling in their marketing efforts for years. Now organizations are looking inward to see how digital tools can mine data for story creation to support a digital transformation.
— By Esther Burt
Scientists have long known that storytelling is a powerful tool for conveying information, but its real power has only recently been discovered by scientists. Storytelling can affect attitudes, perspectives, beliefs and behaviours. It is a vehicle for change by enabling people to consider alternate realities and understand different perspectives, and it can drive collaboration, cooperation, and creativity.