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Changing Perspectives and Behaviours Through Digital Storytelling

Organizations have been using storytelling in their marketing efforts for years. Now organizations are looking inward to see how digital tools can mine data for story creation to support a digital transformation.
— By Esther Burt

Scientists have long known that storytelling is a powerful tool for conveying information, but its real power has only recently been discovered by scientists. Storytelling can affect attitudes, perspectives, beliefs and behaviours. It is a vehicle for change by enabling people to consider alternate realities and understand different perspectives, and it can drive collaboration, cooperation, and creativity.

As technology....