Using Social Technologies to Strengthen Future Leaders

Innovative companies are capitalizing on social technologies as transformational tools for developing connected workplaces.
— By Dave DeSouza

One of the challenges global companies face is finding ways to maintain the company’s brand message while promoting innovation and communication among a geographically and culturally diverse workforce. The problem is extremely complex when the company has over 430,000 employees working in 170 countries, like IBM. The rapid pace of technological breakthroughs, increasing competitive pressures, and work that radically changes in terms of structure and process, has led many companies to move beyond simple social media....

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