Serena Anthony is the Chief People Officer for GroupM North America, where she works closely with regional and global leaders to enrich and retain GroupM's 6,700+ team members across Canada and the U.S.
She is a fierce advocate for employee growth, mentorship, excellence through learning, and evolving GroupM's recruiting & casting to reflect the diversity of clients, partners, and the community. Under her leadership, GroupM launched its GroupM University media education arm with the inaugural Launch Pad program, a transformative career opportunity that prepares individuals from diverse backgrounds for a career in media through training and skills development.
Serena and her team have developed free resources and inclusive practices that uplift and honor people from diverse backgrounds, remove barriers to entry, and empower meaningful career growth. In addition to her commitment to GroupM's employees and the marketing & advertising industries, she is the mother of twin daughters, working as their part-time "momager" to support their careers in the performing arts.