Augmented and virtual realities are no longer niche toys for techies. Businesses of all stripes can now use AR and VR to build efficiency and key competitive advantages. - BY DANIEL PEREZ

Augmented and virtual reality systems broke into the collective consciousness thanks to science fiction work, and were initially brought to life via books, movies, and gaming toys. Early headsets and surround systems allowed users to be tourists in alternative worlds and to play with the idea of augmented reality in daily life. Yet many early products, such as Google’s glasses venture and Meta’s Oculus and Metaverse investments, failed to catch on as expected. However, they opened....