Disability Works

'CAN DO' Marketing: Developing a Personal Brand

It Is Important To Develop A 'Personal Brand' Focused On Strengths And Values. For People With Disabilities, It Highlights Their 'Can Do' Abilities.
By Jeremiah Prince

Developing a personal brand is a journey in which a person defines their qualities, values, and abilities they apply in personal and work lives. For people with disabilities, the personal brand also sends a powerful "can do" statement. This is critically important to changing a culture that continues to look at people with disabilities in terms of limitations rather than capabilities.

A carefully cultivated personal brand changes that perspective by bundling together the personal skill....