Technology changes so fast that it is difficult to stay on top of it. Older businesses struggling to compete in the brave new world of advanced technology can follow the lead of golfers who take up the game late in life.
— By Vincent Pane

Technology impacts everything today – from the materials in golf club handles and golf balls to supply chains, customer services, and marketing. The term "keeping up with the Joneses" has new meaning in the dynamic world we live in today. It once meant working harder to buy shiny new objects like the ones your neighbours own, but today it is more applicable to staying current with technology to remain competitive.