Tech Zone

Building the Value Proposition Around Video

The maturing of the integration of video across platforms is creating exciting marketing possibilities for reaching tech-savvy consumers.
— By Karen White

The convergence of television and mobile technology is producing new market dynamics and exciting marketing opportunities. This is particularly true in the use of video across platforms as consumers are increasingly able to free themselves of the television and still watch favorite shows on laptops, tablets, and mobile phones. As consumer habits and preferences change, so must marketing approaches. There are many implications for businesses that want to remain competitive, including the need to develop ....

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